Public Relations
From pitching stories to facilitating on-site and in-studio media interviews, I work with clients to garner positive earned media that reflects their brand's story.
Lexington Marriott Griffin Gate Golf Resort & Spa's Holiday Spectacular Campaign
Local news coverage was a focal point in this holiday campaign targeting regional families for festive staycations. I crafted talking points, facilitated on-site interviews, and stylized sets for three on-site interviews and provided media training for one in-studio interview.
300FOR300 Kickstarts Initiative to Empower Girls of Color in Louisville
It was an honor to help a local, startup nonprofit spread their message from Lynn Family Stadium to the TV screen. To create general awareness for the cause, I pitched local media, coordinated interviews, and provided on-site photography to assist in documenting this event.
Solaris Diagnostics Donates 1,000 Oxygen Concentrators to India
Working with Solaris Diagnostics to raise awareness around their COVID-19 response entailed press release distribution, media training, and facilitating on-site interviews with multiple news stations at their lab in Nicholasville, Kentucky.
Newborn Baby Found Safe Inside Safe Haven Baby Box in Clarksville
It was imperative that the Town of Clarksville communicate its response to this newly available service being utilized for the first time. I distributed a press release, crafted talking points, and monitored overall public perception via social listening tools.
