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Event Marketing

From exclusive soft openings to extravagant parties, I've navigated clients through event planning, promotion, and post-event management.



From conception to launch, I worked with the Lexington Marriott Griffin Gate Golf Resort & Spa to create and promote Lexington's first-ever BourbonCon. This two-day event included bourbon tastings with over 30 distilleries, panel discussions led by industry professionals, a bourbon-inspired cooking demonstration from Celebrity Chef Geoffrey Zakarian, and more. The inspiration behind the event? Increase occupancy during the resort's offseason while also paying homage to one of Kentucky's biggest draws; bourbon.

The results? Something to cheers about. The resort surpassed its return on investment in ticket sales, room nights, food & beverage, and retail while also garnering over $200,000 in earned media publicity.

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VOO Lounge & Piano Bar VIP Night Soft Opening

In preparation for Kansas City's newest piano bar & cocktail lounge opening weekend, I assisted in facilitating a VIP night soft launch where influencers, writers, local executives, and meeting planners were invited to experience this revitalized craft cocktail lounge inside the historic Muehlebach Hotel before anyone else.


Lexington Marriott Griffin Gate Golf Resort & Spa Dog Plunge

I pitched the Lexington Marriott Griffin Gate to host a "Dog Plunge" on their outdoor pool's last day of the season to promote their canine-friendly resort and new partnership with the Lexington Humane Society.

From fostering a relationship between the resort and nonprofit to promoting the event via social media and local TV news coverage, it was a big splash. So much so, it has become an annual event.

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Moxy Louisville Downtown & Hotel Distil Grand Opening

Mixing and matching the eclectic Moxy brand with Hotel Distil's sophistication was a unique marriage for the grand opening of these two new Louisville hotels on Whiskey Row. I assisted with on-site activations, collecting social media content, and coordinating interviews with local media.

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